website redesign

A Website for a Brand that Parents and Kids Love

Monster High is an American fashion doll franchise created by Mattel. The characters are inspired by monster movies, sci-fi horror, thriller fiction, and various other creatures

My role

As the lead creative on this project, I was responsible for desktop and mobile executions. The interface reflects Monster High's fun and youthful identity, while still keeping a clean and modern approach. I worked alongside developers to ensure a responsive design for all screen sizes.

Platform: Web Desktop Mobile Tools: Adobe CS | Year 2016 Addison Interactive

THe Challenge

An Interactive Experience Bringing Characters to Life

There are dozens of characters in the Monster High collection. We were tasked with creating a character index experience for the brand. This site is for both parents and kids to browse the catalog of dolls/characters available to purchase while learning about each characters' unique background stories.